Engage Now!

Engage Now!
A "How To" Manual for Becoming Invaluable

An eloquent and persuasive voice in a global conversation about the power of the arts to transform our society.

Simon Brault, author, No Culture, No Future
Director and CEO, Canada Council for the Arts

Available Formats:

Paperback: Order Here
Ebook: Kindle
Bulk Purchases (10+): Order Here
For information about Borwick's first book: Building Communities, Not Audiences
ISBN/EAN13: 0-9727804-3-2 / 978-0-9727804-3-8
"Engage Now!" by Doug Borwick


Arts organizations cannot long survive
without earning impassioned support from the communities they serve.


Communities cannot reach their full potential without the benefits the arts can provide.



For some, the arts as indispensable is a preposterous idea, yet nearly every stakeholder in the industry believes the arts’ value to be unquestionable. That gap accounts for most of the challenges arts organizations face. As long as the arts are seen as an amenity (at best), they will struggle in a world that only has time for that which is necessary. “Mere” relevance will not suffice. To compete in the marketplace of public value the required standard is indispensability. Engage Now! is a “how to” manual for the arts organization seeking to become invaluable. 


Engage Now! is a “how to” manual for the arts organization seeking to become invaluable. It  

  • Presents basic principles and practices of effective community engagement,  
  • Provides guidance for achieving systemic focus on engagement, and  
  • Outlines a process for becoming a universally recognized community asset. 


This book is intended for anyone with a vested interest in the arts. Since the arts are essential for healthy individuals and healthy communities, it is for everyone. However, far too few people are aware of their “vested interest.” That makes Engage Now! important for us all. 


Online Excerpts and Table of Contents (click for links to text)


A playbook for arts organizations to become as indispensable as the corner store

Jamie Bennett, Executive Director, ArtPlace America 


Great advice about engaging more of the population, growing your organization and

increasing opportunity for successful operations and artistic expression

Janet Brown, President & CEO, Grantmakers in the Arts


Inspiring advice about how the arts sector can play a more powerful role in the public life of our communities

Ra Joy, Executive Director, Arts Alliance Illinois 

A distinctively valuable guide for how to integrate

arts management and community development

Jonathan Katz, former CEO, National Assembly of State Arts Agencies


Borwick probes arts organizations to evaluate their relationship with their community and provides action steps to building a stronger, more sustainable connection with the people [we] serve

Robert Lynch, President & CEO, Americans for the Arts 

A guiding light for nonprofit arts organizations seeking to be relevant, responsive, and

indispensable to the communities we exist to benefit

Josephine Ramirez, Arts Program Director, James Irvine Foundation 

Borwick leaves no question unasked, proving why he is the authority on community engagement work

Alan Salzenstein, President, Association of Arts Administration Educators and

Professor of Performing Arts Management/Arts Leadership, DePaul University


A clear guide to taking on the necessary efforts to broaden our missions,

serve our communities and increase the impact of the arts

Marc A. Scorca, President & CEO, OPERA America